An interesting thing has happened. How’s that for a hook? Needs work, but never mind that – something has happened to my debut novel, The Shelter. The publishing rights have reverted back to me less than 12 months after it was first published (and that much be some kind of record). I won’t go into the who-shot-John of why because the fact that the rights are now mine is the headline story, and what I do next with them is the key question.
A re-launch, you say? Why, of course. Sometime in June The Shelter will see new life. I’m re-editing the MS and a new cover design is in the works, so it’s happening. I’d been pushing for the rights to come back to me for a while but I didn’t expect it to happen so soon, so I didn’t anticipate having this extra work right now. I’m already busy planning the launch of my next novel, Mika Ito, but I’m glad to have The Shelter’s rights back. It’s a welcome distraction, and I can make time for it now that Mika is with the editor.
The Shelter is an established property, so no need for a big song-and-dance launch. I’ll be marketing it for what it is: backlisted, which means the marketing will require quiet, slow but sustained movements via Facebook ads. Meta’s advertising platform is one I’ve never mastered, I admit, but this time I’ve done my research and I’m ready to have another go.
This will be good practice for the Mika Ito launch that’s pencilled in for August. After 12 months of 6am rises and working late after I get home from work, Mika has become a monster, and it haunts me. How can any launch do justice to all that effort? The answer is, it can’t. But what if I get the timing wrong and botch the launch day? Or run all the wrong ads and haemorrhage money? The release is approximately three months away, but even this far out I’m having release day anxiety. The only way I can maintain is by reminding my self that none of this really matters, and the book will find it’s own audience in time. Just because I spent so much time on it and worked so hard doesn’t give it a right to be read- the book might not any good for all we know. So, for good or ill, the book will find it’s own level. And as I’ve always said, you can’t fool the market.
Anyway, launch day hubbub only means so much – it’s how good the book is that matters, so nerves be damned. Ah, still the questions bother me – To pre-order or not to pre-order? Discount price at launch of full price? Bookbub ads or no? Maybe I should scrap the whole idea and get to work on my sequel to Notting Hill – Hugh Grant is in massive debt because he owns a book shop in central London and no amount of books can pay that rent. Julia is making big plans for the future that Hugh can’t afford, and his pride won’t let him admit it or allow her celebrity money to pay for it all. But now the loan sharks are after him, but it’s OK, because prior to being a bookish fop, he was a mob hit man and…. OK OK, it’s gone way off the rails and I’m not sure about any of this. It’s a kind of anti-romance novel that no one will buy, but feel free to work on that idea and get back to me if the royalties roll in and you’ve discovered a whole new genre of weird gangster sequels to rom-com films. When the first draft is done, and I’ll look it over and we’ll do well.
Enough of that. A new month is calling, so let’s get to it. And thank you to all the kind folks in the facebook groups that have been so nice to me lately when I’ve discussed my writing efforts. It’s a strange and new experience for me and I do appreciate it.
PF, May 1st, 2022.
Tales From The Typewriter:
It’s time. Although it might still be a little early, I’ve decided to reveal the cover art for my upcoming book, Mika Ito. The book will land this August, all being well. It’s with the editor as we speak, then it’s off to the typesetter, then to the proofreader, so stay posted for updates (don’tContinue reading “Mika Ito Cover Reveal”
I recently re-acquired the rights to my debut novel, The Shelter, and I’m currently re-editing it (I’ll explain why later), and by the time I’m done it’ll have taken me around 30 hours to re-edit, re-format and list the bugger. Self-publishing is like having homework everyday for the rest of your life. The Shelter wasContinue reading “Under New Management”
We’ll get to ‘Rapid Releasing’ and Short Reads in a moment, but first I have to tell you about the loudest noise I ever heard. It sounded like a shotgun discharging at close range and it made my cat, Mr Mau, bolt from the couch. It happened while I was sitting down, doing nothing atContinue reading “Rapid Releasing and Amazon’s Short Reads”